Named for its creator michael porter, the five forces model helps businesses determine how well they can compete in the marketplace.
The five forces model was devised by professor michael porter the model is a framework for analysing the nature of competition within an industry.
Porter's five forces analysis is a micro-environment framework that attempts to analyze the level of competition within an industry the five. A five forces analysis of ikea - the home furnishing brand based on porter's five forces model read how these forces affect its competitive.
A discussion of porter's 5 forces, including rivalry, the threat of substitutes, sears set high quality standards and required suppliers to meet its demands for.
Porter's five forces works best when looking at an entire market sector, rather to apply porter's five forces, you need to work through these.